Wednesday, 25 March 2015
Q2 Media Evaluation
2.
How effective is the combination of your main product and ancillary texts?
I
think the music video is effective in the way that it clearly explores the
narrative and also presents a strong performance. In comparison with the
digi-pak and poster which I feel also complies to the genre pop and its
stereo-typical conformities such as the use of the colour pink and also the
feminine typography, which would appeal to its female target audience. The
portrayl of the artist on the digi-pak and also poster presents her in a
voyeuristic way, therefore compliant with Laura Mulvey’s Male Gaze theory which
means our artist is also appealing to the male audience, however in contrast
due to having to change the artist in our music video I feel she is not
presented in the same way as many of the camera shots focus solely on the
artists face. If I was able to re-create the music video I would incorporate a
variety of shots that would perhaps conform to Mulvey’s theory as this was I
would gain a mass audience of both genders.
The
music video, digi-pak and poster combine effectively together as I feel they
both present the youth and naivety of our artist. This is effective as in the
music video we have portrayed a young girl in order to play Isabel Beau during
her younger years and also a fairly young performer in order to play her when
she was older. This goes in hand with the ancillary texts as although it is a
different performer on these she still portrays that ideal of youthfulness due
to her age. This also evident by the imagery of the rose which connotes youth
and beauty also femininity and in addition to this the colour pink, again
highlighting our artists youth and feminine nature.
In
conclusion I think that both the ancillary texts and the music video are an
effective combination as they are both a portrayal of the same representation,
which is a young female artist who is perhaps just starting out. They both
consistently address their target audiences and appeal to them. However if I
was able to re-create them I would have liked to have kept the performer
consistent throughout.
Monday, 23 March 2015
Feedback on Final Music Video
After showing the final finished music video to people outside of my media class I recieved various feedback. The most common being that although the preformer Jess does not conventionally for the comformities of a stereotypical pop star, this is one of the reasons that the audience liked it, because she wasn't what they was expecting to see and they enjoyed watching her preformance.
Moreover many also agreed that her preformance got stronger and more enjoyable as the song goes on, this goes with what we wanted her preformance to come across. She is getting stronger as the song goes on.
Wednesday, 18 March 2015
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