Changing the Artist

From the photo shoot that we did the other week after closely going through he images we had taken, we have decided that Megan who was going to be our artist didn't match as closely as we would have liked to the stereo-type of a pop star therefore we have decided to change our artist to Poppy, who fits the stereo-type better and also is a better representation of how we want our artist to come across t the target audience.

bellow are some images of what our new artist looks like.

Typography

When it comes to portraying the title f the album on the front of the digi-pak we decided to use a quite simple and basic font, as from our research into the pop music digi-pak we found this technique quiet familiar. We also all agreed that by doing this it would allow our artists name to stand out more, therefore making her more recognisable as a brand to her target audience. The use of the fonts that we found off of 'Dafont' we found them to look quiet classy and sophisticated therefore again adding to the ideology behind how we want our artist to be presented.

From the fonts that we found we created a chart and then passed in round in order for people to vote on which one they found was the best, the results showed a conclusive answer that one of the fonts we had selected was popular than the rest, we have now decided to use this particular font on our digi-pak cover.

When researching into the font we wanted to use a suggestion was put forward that we make the 'U' and the 'C' into capitals, when doing this we found that it didn't fit the profile we wanted our digi-pak to look like also may have added some confusion to the audience as to the region of the artist, therefore we have decided not to use this in particular.

Script for Final Pitch

After a conversation with Sean we have decided that it will be better if we have a script prepared when presenting our pitch to the class, as it will come across more organised and more efficiently put together. We have shared the slides out between all four of us, each of us discussing the slides which we are most familiar with, therefore we are able to provide the audience with the most information possible.

Digi-pak Feedback

This is some feedback I got from the review of my digi-pak, this includes what I have done well and what I need to improve on or add. 

Final Pitch

Group Presentation for our Artist and Music Video from aaronpye

This is our final pitch for our presentation of our music video and also our artist. The powerpoint includes Goodwin's analysis, the kind of record label our artist will be signed to, the ideology behind our artist, target audience, narrative behind the music video, details of the performance, location, type of clothing we want our artist to be presented in, the concept behind the music video and how our artist fils into the music industry. 

Storyboarding

 Looking at how we are going to create our music video we sat down as a group with the lyrics and the song playing in the background deciding what shots we are going to use for different sections of the song, using Goodwin's theory and applying this so that the lyrics and visuals match in the music video. We successfully managed to complete the first draft of our music video. Using timing slots from the actual song itself we have labelled the draft with the timing of when we want these shots to appear and how long they will last for during the song. Furthermore we have placed the lyrics next to the images so we have a indication of when we want each scene to cut. 

Photoshoot for Digi-pak

We recently did a photoshoot in order to get some test shots for our digi-pak, these were took at Danson park at 12o'clock. We decided to meet and take them at this time, as at midday, that is when the sky is at its brightest, therefore the lighting for the pictures will be in clear day-light. We took loads of shots such as close-ups, extreme close-ups, mid shots and wide establishing shots, each time trying out different poses and techniques. 

Not only did we take some pictures of Megan herself but we also took images of scenery such as close-ups of the roses and flowers etc. The scenery in the park where the pictures were taken, shows the artist completely surrounded by nature, flowers, ponds and grass, therefore creating to the idea of our artists innocence and youth. We dressed our artist is very feminine colours such as pinks to promote her femininity and also the pink lipstick to again portray this. Our artist also wore black leggings with converse to show her edgy side but with the converse also bringing the photos back to her youthfulness.