Typography

When it comes to portraying the title f the album on the front of the digi-pak we decided to use a quite simple and basic font, as from our research into the pop music digi-pak we found this technique quiet familiar. We also all agreed that by doing this it would allow our artists name to stand out more, therefore making her more recognisable as a brand to her target audience. The use of the fonts that we found off of 'Dafont' we found them to look quiet classy and sophisticated therefore again adding to the ideology behind how we want our artist to be presented.

From the fonts that we found we created a chart and then passed in round in order for people to vote on which one they found was the best, the results showed a conclusive answer that one of the fonts we had selected was popular than the rest, we have now decided to use this particular font on our digi-pak cover.

When researching into the font we wanted to use a suggestion was put forward that we make the 'U' and the 'C' into capitals, when doing this we found that it didn't fit the profile we wanted our digi-pak to look like also may have added some confusion to the audience as to the region of the artist, therefore we have decided not to use this in particular.