I did some research into studies on the colour pink for my digi-pak and found out that girls normally attract a like to the colour pink from a very early age of just two. Therefore by using this colour in particular on my digi-pak and also on my blog, I am attracting young girls and girls in general to view my artist and perhaps even take an interest into the CD as this colour just on its own has enticed them in. Vanessa LoBue, from Rutgers University, and Judy DeLoache, of the University of Virginia, conclude: “The current findings demonstrate that young girls do indeed have a special affinity for the colour pink that appears sometime in the second half of the second year. “This research lends important information to when children develop gender-stereotyped colour preferences and has important implications for how they develop as well.” From the age of birth boys and girls are straight away differentiated by the colour pink and blue, therefore girls commonly grow up surrounded by the colour pink i.e. the pink bedroom, pink clothes, toys and even the media present young girls programs in pink, franchises and brands such as 'Barbie' which have a huge impact on young girls from an early age and then they grow up around this and are consumed in it by media platforms and society, therefore girls instantly like the colour pink. I know from speaking on my own behalf that even at 17 my favourite colour is still pink and if it came to picking an object from a selection of colour I would always go for the object that was pink, that there is a clear element which draws girls in particular to pink objects. Therefore by the typography and also the CD disc in my digi-pak pink this will attract to girl and also mainly towards the girls based in my target audience. In this article below to summarise, researchers did an experiment to see the favourite colour and although the results found that even though the favourite colour overall was in fact blue, the women in the experiment always chose redder shades of blue than the males. Furthermore they also found that the colour Red is also more popular in Britain. Scientist believe this is because whilst males in prehistoric times used to be the hunters and go out and gather food the women used to stay behind a produce it i.e. commonly being around ingredients such as red berries, therefore they believed this stemmed a like to the colour red and also its sister colour, pink.
When it comes to creating my second digi-pak after looking through all the images from the shoots we did, I have selected certain images which I feel will compliment each other nicely on the final product, using a range of long and wide establishing shot, close-ups and extreme close-ups.
This image In particular I am considering for either the front cover of the digi-pak or even as the image to have as just a feature image on the album perhaps behind the lyric book which we are going to create, with this image also being the front cover of the lyric book. I was considering doing the whole album in black and white to add a more elegant feel, with hints of colour throughout i.e. when you open the CD case up the disc will also be in colour perhaps I am thinking at the moment a pink rose, to address the artist femininity and also I feel this colour in paticula will make her appeal to the younger range within her target audience i.e. those in their early teens as the album would appear to be quiet 'girly' as this stereo-typically would attract their attention.
Furthermore for the back cover of my digi-pak I have decided to use a long shot in order to portray the artists whole body, therefore making her album also appeal to the male gender as this image would sexualise her, again as i have previously mentioned relating to Mulvey's theory of the 'Male Gaze' and also voyerism. This image I have selected I feel does this well along with some of the other close-up images I have selected as her body language and also facial expressions, the ideology behind the idea of her head also being tilted up slightly can be related to mens magazines where the models in these often also form this pose in order to capture the male attention as it can be considered quiet sexualised and suggestive.
I also am considering using this image of Poppy as again it adds I feel to the male gaze aspect, I think this would be a good image to incorporate into my final digi-pak again perhaps converting it into a black and white still. It also links in with other CD covers I have looked at for others artist preforming in the same genre such as Pixie Lott and Ellie Goulding as many of Pixie Lott's CD covers carry out the same poses and facial expressions as this image here.
After looking at the pictures from the previous shoot we did with Poppy, we decided that we would need to redo another shoot, therefore this time we used a different location, we used one of the normal class rooms, due to the Gallery being out of use and then used a white screen placed behind Poppy, we then used extra lighting elements in order to make sure we could capture the perfect shot and also by placing the lighting in specific places, it enabled us to also loose Poppy's shadow. From this re-shoot we have also decided not to use the other set locations such as Greenwich, due to the weather conditions, we have gathered enough images for our digi-pak from this shoot and found that will be suitable and can be manipulated on photoshop to make them presentable on our digi-pak.
As we decided that we would need to do another shoot with Poppy as we felt that a change in the outfits to a more "poppy" colour such as pinks,white etc would benefit us when creating our digi-paks as they would be more relatable to the genre. We also felt that by doing another shoot this would also increase the amount of pictures taken therefore we would have more to pick from. Furthermore by initially doing another shoot this allowed us tho change the make-up appearance of our artist by using more vibrant lip colours such as pinks again to emphasise more the genre of the music our artist creates and preforms.
We all added ourselves to a group chat using the social networking site 'Facebook' in order to communicate with each other when the best time to do another re-shoot was, making sure Poppy was going to be available at the set times along with the other members of the group. We initially want the re-shoot to take place in the same location as the previous one, i.e. the gallery however if this is not possible at the time then we have the alternative plan of locations, such as using a normal classroom and placing a white screen behind Poppy in the pictures.
The photoshoot we did with Poppy on Friday in the gallery went well, we got a selection of images that we are looking at using in our digi-paks, however we have decided that as she is dressed in Black we are going to edit the colour of her clothing in Photoshop. However we have decided that we may need to do another shoot, in order to get some more images of her, to put on our divi-pak, along with the other shoot we have planned which will take place in Greenwich in front of the coloured houses.
This is a preview of the conversation between our grow and our new artist Poppy, discussing the costume and also the days in which she can attend the shoots and further more where we are going to be filming the gallery, as there is a plain white background in which, will make our artist stand out more.
