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Monday 27 October 2014

Favourite Music Video Analysis

Pixie Lott- Broken Arrow 

In the music video the artist Pixie Lott has been dressed in very pale colours such as light pinks in certain places in the music video, almost the narrative scenes when she is singing and the camera is solely focused on her and no one else present in the frame, this is perhaps used to present her femininity as pink is usually a colour associated with females and 'girly' girls. However the colour could also be used in order to present her youth and innocence as again the colour pink is normally recognised as being a colour that young girl wear. Her make-up in these scene is very natural again presenting her youth, as it shows that she does not need all this make-up to make her presentable. Furthermore by the use of the subtle colours and the pale pink lip gloss it may also be presenting her as being perhaps naive and vulnerable again due to the connotations with the ideology behind the colour pink and little girls. 

The camera shots used are normally extreme close-ups when presenting the emotions on the artist face, this has some relation to Goodwin's theory as the lyrics and the facial expressions match up, for example when Pixie Lott signs "and find the piece that i'm missing" the expression on her face is almost hurt and upset.   
 
Furthermore when the lyrics are "and your standing in the front row" it suggest to the audience that perhaps the person she is referring to is standing front row at one of her shows, perhaps a dance show, this is suggested by the shot then changing location an presenting the audience with a contemporary dance routine, in this routine the artist is dancing alongside a boy, therefore this also suggests that this song is based around the idea of losing perhaps an ex boyfriend. The use of the lighting in these shots in particular suggests that she is reflecting back as the lighting become dim and the colour pallet changes to dark black, whites and dark blues, furthermore the costume also changes to a black leotard, setting a nostalgic mood to the scene. In addition to this this lighting is also used throughout some of the narrative/populated scenes again when it appears as if she is searching for her love interest again to present this nostalgic tone.

The contemporary dance scene is also used in relation to Goodwin's theory as when the lyrics say "if only i could let go" the image that appears on in the music video suggests that they can't or won't let go. 

When the artist is laying down on the floor, this is when the lyrics "like a broken arrow" so the image almost presents or creates the ideology that the artist has been wounded by an arrow this is why she is pictured laying down on the floor. 


This shot also presents her as reflecting or thinking about her ex, as people normally associate the idea of people listening to sad music when they are thinking about someone, furthermore her body language of her fiddling around with the mp3 suggesting that she isn't paying much attention either again she is too focused on reflecting back on the good times with her ex. 

The pace of the music video and the cuts between the shots, fastens when it shows scenes of her and her ex in the past enjoying time together, the use of the fast pace editing suggests that this was a time in her life when she was happy, which was when she was around or with him, this is also presented by her body language and her facial expression as she is always smiling and laughing in these shots. 

However the location and colours furthermore the clothing used in the this shot and also the lyrics 'You could be my hero' creates the idea that she is a damsel in distress and needs rescuing by him, it also I think suggests that she is perhaps dependant on him as she is not dressed in these scene and is in either pyjamas or slob by clothing, presenting the idea that she has been mopping around the house since their break-up and is unable to leave the house. However even though she is dressed in pyjamas she is still presented as being sexualised and there is a element of voyerism and Mulvey's Male gaze theory as she is dressed in shorts, therefore she still has elements of her body on show.  
In addition to this the duvet used in the shot suggests that it is almost like a shield for her and is protecting her from the hurt. This is a place where she feels safe and secure and is comforted over her loss. 


In the music video she is presented is a more edgy look, this perhaps presenting the audience with the idea that this is when she is hurting at her most, or even that this is the point when she has seen something she didn't want to see, such as her boyfriend at the time with another girl, this is also emphasised by her hair being in a undo and the dark eye make-up.

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